The consent clause is at the heart of the Privacy Policy. It can deal with privacy law and anti-spam law requirements for consent. This clause constitutes the user’s consent to the uses of their personal information set out in the Privacy Policy. Most consent clauses inform the user that they can opt out of certain disclosures, but point out that this will result in reduced functionality of the site/app. Consent may be withdrawn but the clause will specify that it won’t apply to acts already undertaken by the company. Part of this clause will also obtain consent for electronic communications, and will give the option to opt-out. This part of the clause obtains consent for CEM’s (Commercial Electronic Messages) to comply with Canada’s CASL requirements (anti-spam laws).